Monday, March 30, 2009

Perth is Officially the Hardest Place in the World to Get a Hotel Room

A recent survey taken by global accounting firm Deloitte has officially concluded that Perth is the hardest place in the world to get a room. So if you were thinking of giving up buying your own place and moving into a hotel.. good luck :)

Australia dominates hotels occupancy global index - Perth still no1

For a second consecutive year, Perth has claimed 1st place in the 2008 Deloitte Hotel Occupancy Global Ranking Index, in which Australian cities dominated the top 12 positions, with Brisbane at 7th, Sydney 8th, Melbourne 9th and Adelaide 12th.

The sixth edition of the Deloitte Global Hotel Performance Review compared the performance of over 100,000 hotels worldwide and is compiled from data extracted from the Smith Travel Research Global database.

Varying in size, the majority of the hotels are classified three stars and above and include both independent and group operated units.Perth again stole the show as the number one performer worldwide with occupancy rates at 82.4% outdoing the Big Apple (New York) ranked 2nd at 81.9% and other mega cities such as Hong Kong ranked 4th with 81.2% and London ranked 5th with 81.1%. Brisbane had occupancy levels of 79.9%, followed closely by Sydney at 79.4%, Melbourne at 79.2% and Adelaide at 78.5%.

Average room rates increased by 5.6% to US$146 for hotels in Australia and Oceania in 2008. Michael Kaplan, Hospitality Partner with Deloitte, said the fact that five Australian cities made it into the occupancy top 20 list shows how the country's tourism sector is becoming a more successful enterprise."In a very difficult market, the results are great news for our hoteliers.

While occupancy rates fell across many cities around the world, including Australia, our cities once again proved to be performing solidly, especially in the current economic environment," Mr Kaplan said."It is hoped that the epic movie, 'Australia', released at the end of 2008 may well inspire tourists to take a trip down under and our cities will continue to dominate the occupancy index in 2009.

The weaker Australian dollar could also work in local hoteliers' favour as Australia will be a cheaper destination while locals will also choose to holiday at home rather than take the route to the more expensive overseas trip."The report also noted that more than 20.4% of the world's tourists visited Asia Pacific in 2008 (or 188.3 million tourists), making it the second most popular region after Europe, with 52.9% (488.5 million tourists). Americas had 16% (147.6 million tourists) of the market share, Middle East 5.7% (52.9 million tourists) and Africa 5.1% (46.9 million tourists).

The report is available at

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